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The final commercial I happened to watch was a from a series of personified dust and dirt, where the Swiffer Duster comes and “attracts” the melancholy mud and dirt who think they will never find love. I commend IHOP for creating a slogan that may not be the most memorable but it serves it purpose with the reputation that the restaurant already has. Its simple, concise, it rhymes, its alliterative (as if I didn’t find enough of this), and best of all the syllables in each phrase are equal (3 syllables a piece). Besides serving delicious never-ending pancakes, they also have a catchy slogan! The slogan is: Come hungry. Using alliteration for company brands and program together might be overkill, but considering it is a national program, it still seems to work.Īs if the commercials were trying to tell me something, I found a commercial for International House of Pancakes, also known as IHOP. Its almost self-explanatory, but both their name and new program are Alliterative. #Figurative language in another country by james baldwin plus#It portrayed an attractive black woman (pictured) describing how good she feels using the new Points Plus Program. Next on my commercial-thon I came upon a new WeightWatchers commercial. If we interpreted this slogan literally, America would be treading on top of Dunkin Donuts, either the stores or the donuts themselves ~ possibly donut shoes? Fortunately, we understand it figuratively and don’t have crazy ideas about people wearing donut shoes… “America Runs on Dunkin” This is a great example of figurative language, a solid Metaphor that plays on our country’s obsession with coffee and caffeinated beverages. Besides incorporating Alliteration in their name, making it catchy and easy to remember, Dunkin’ Donuts also has a great slogan. While I’m more of a local coffee house or Tim Horton’s kind of guy, I would definitely visit a DD if I needed a good caffeine buzz. Anyways – here’s what I found!ĭunkin’ Donuts – My first stumbled upon commercial that used figurative language exceptionally well. Most of the commercials were about food, and ironically I found one by WeightWatchers – some higher power must be looking out for me and my body fat. ![]() Through the process I found four solid examples of slogan and commercials that effectively incorporate figurative language. I decided to try another run at watching commercials on random television stations.
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